North Central London Integrated Care Board

We’re proud to have supported North Central London Integrated Care Board on the delivery of their winter wellness campaign.

Designed to help residents stay well during the colder months, the campaign takes an integrated, multi-channel approach. Winter wellness messaging was rolled out across digital platforms, outdoor advertising, local council magazines, and a series of videos featuring local people and clinicians to build trust and relevance within communities.

At the centre of the campaign sits the dedicated winter wellness microsite: londonwinterwellness.nhs.uk providing residents with accessible, practical advice and support, including a pharmacy look-up function.