NHS England South West, Peninsula Cancer Alliance and Somerset, Wiltshire, Avon and Gloucestershire Cancer Alliance

Our task was to create eye-catching graphics and an advertising campaign aimed at increasing awareness that the age for bowel screening in the South West is being lowered from 60 to 50.

As well as running digital and social media ads, we made connections with a range of leisure, retail and sporting venues, and recruited over 30 high profile campaign partners, who all agreed to help us promote the campaign across their venues and social media channels, all for no additional cost.  

The campaign delivered over 8 million impressions over six weeks, with over 48,000 visits to the campaign website.Find out more at the campaign landing page.