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Creative with annual reports

It doesn’t have to be a yawn-fest! 

Producing an annual report is a legal requirement for every NHS and public sector organisation, but that doesn’t mean it has to be a dry financial document. 

‘Creativity’ and ‘Annual Reports’ are not necessarily two terms that always go hand-in-hand, but we’re here to show you that a fully designed annual report – or a more slimmed down Annual Report Summary version, can be a good space to showcase and celebrate the achievements of your organisation over the past 12 months. 

Here are a few examples of our work: 

NHS Kent and Medway Annual Report

This 180+ page report uses both strong photography and a distinctive illustrative style, and features a richness of storytelling that includes examples of proactive community outreach and engagement initiatives. Yes, there are lots of numbers, charts and graphs too, but they’re the supporting cast rather than the main act.

creative with annual reports

North London Mental Health Forensic Collaborative 

Service-user graffiti art adorns the pages of this annual report, and what better way for a specialist mental health collaborative to demonstrate its commitment to promoting patient involvement and co-production?

creative with annual reports

Wessex Cancer Alliance

A summary infographic is an engaging way to convey the year’s key achievements at a single glance. It requires simple quantitative data combined with tight and succinct copy. NHS Creative is a team of multi-skilled designers and account managers, working on a not-for-profit basis to deliver creative and cost-effective marketing solutions.  As NHS employees ourselves, we have a unique understanding and empathy with your requirements as well as being experts in the provision of corporate branding.

That’s not all folks…

The examples above are only a snapshot of what NHS Creative can do. You can see more on our wider portfolio, or view how we can provide dedicated support in any of the following specialist areas:

Ambulance services
Annual reports
Cancer alliances

Maternity and neonatal systems

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