Posts Tagged ‘text’

Copywriting Class 2: Less is more

Thursday, 21st October, 2010

Chalk Board Copywriting Class Lesson II

Who hasn’t used waffle to fill a 3,000 word college essay? Or been guilty of using big words just to impress? But when it comes to writing in Plain English, the axiom ‘less is more’ should always be applied. Why use more words than you actually need?

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10 tips for checking proofs

Friday, 15th October, 2010

It’s easy to miss the finer details but you’d be surprised how often some real clangers get signed off too. Here are some pointers to help with the proofing process.

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It pays to check

Friday, 15th October, 2010

pubic schools advertising billboard

What a difference one missing letter can make…
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Copywriting Class: How to write a recruitment ad

Tuesday, 5th October, 2010

copywriting class, chalk board

You’ve a pen at the ready and a blank piece of paper staring you in the face. But what are you going to say in your ad? Just how are you going to convince your ideal candidate this is the job for them?

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