Posts Tagged ‘copy’

Product label gaffes

Monday, 25th October, 2010

Warning: may contain nuts

Here are some calamitous examples of what can happen if product labels are not correctly proof-read, a warning to anyone who ever signs off marketing material! Continue reading…

The mind is amazing

Monday, 25th October, 2010

Here is a little encouragement for proofreaders, perhaps spelling isn’t as important as we all think!

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The mind is amazing (–ly stupid sometimes!)

Monday, 25th October, 2010

This little test demonstrates how our mind concentrates on just the important details.

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Copywriting Class 2: Less is more

Thursday, 21st October, 2010

Chalk Board Copywriting Class Lesson II

Who hasn’t used waffle to fill a 3,000 word college essay? Or been guilty of using big words just to impress? But when it comes to writing in Plain English, the axiom ‘less is more’ should always be applied. Why use more words than you actually need?

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10 tips for copyediting

Friday, 15th October, 2010

Writing isn’t easy for even the best writers, but it’s in the editing process that you take a good piece and make it great. Here are some pointers to help with copyediting.

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10 tips for checking proofs

Friday, 15th October, 2010

It’s easy to miss the finer details but you’d be surprised how often some real clangers get signed off too. Here are some pointers to help with the proofing process.

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