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	<title>NHS Creative: Blog</title>
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	<description>Things that matter to us and you</description>
	<lastBuildDate>Wed, 18 Apr 2012 09:25:29 +0000</lastBuildDate>
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		<title>Clocking on at the NHS Creative production line</title>
		<link>http://www.nhscreative.org/blog/2012/04/18/clocking-on-at-the-nhs-creative-production-line/</link>
		<comments>http://www.nhscreative.org/blog/2012/04/18/clocking-on-at-the-nhs-creative-production-line/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 09:25:29 +0000</pubDate>
		<dc:creator>Steve Hubbard</dc:creator>
				<category><![CDATA[Recent work]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://www.nhscreative.org/blog/?p=856</guid>
		<description><![CDATA[Fluorescent goody bag? CHECK. Sperm keyring? CHECK. Branded lip balm and earphone winder? CHECK. Very Berry and Kiwi Fruit flavoured condoms? CHECK… it’s fair to say this was not your average assembly line. And I’m not exactly Henry Ford, but then sometimes managing the logistics of an advertising campaign involves many things that you don’t expect from the initial [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moving into the third dimension</title>
		<link>http://www.nhscreative.org/blog/2012/01/18/moving-into-the-third-dimension/</link>
		<comments>http://www.nhscreative.org/blog/2012/01/18/moving-into-the-third-dimension/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 14:54:29 +0000</pubDate>
		<dc:creator>David Soper</dc:creator>
				<category><![CDATA[Recent work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[mock-up]]></category>
		<category><![CDATA[scamp]]></category>
		<category><![CDATA[technical]]></category>

		<guid isPermaLink="false">http://www.nhscreative.org/blog/?p=785</guid>
		<description><![CDATA[Everything seems to be coming out in 3D these days, so why should illustration be the exception? The idea to sculpt a set of characters in 3D has been bubbling away in the back of my mind for some time. Model making and sculpting have been my hobbies for many years, and I&#8217;ve always thought [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t leave it too late this Christmas!</title>
		<link>http://www.nhscreative.org/blog/2011/11/30/dont-leave-it-too-late-this-christmas/</link>
		<comments>http://www.nhscreative.org/blog/2011/11/30/dont-leave-it-too-late-this-christmas/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 10:30:19 +0000</pubDate>
		<dc:creator>Steve Hubbard</dc:creator>
				<category><![CDATA[Fun and Games]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[deadlines]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[html email]]></category>

		<guid isPermaLink="false">http://www.nhscreative.org/blog/?p=777</guid>
		<description><![CDATA[It&#8217;s no good delivering your Christmas message at Easter. Sending a ‘Season’s Greetings’ message is a great way to say thank you to staff, or to be remembered by your target audience, whether that be foundation trust members, stakeholders, or specific patient groups. It’s also the chance to raise a smile during a period of [...]]]></description>
		<wfw:commentRss>http://www.nhscreative.org/blog/2011/11/30/dont-leave-it-too-late-this-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Still no flying cars, but what about Augmented Reality in advertising?</title>
		<link>http://www.nhscreative.org/blog/2011/10/10/still-no-flying-cars-but-what-about-augmented-reality-in-advertising/</link>
		<comments>http://www.nhscreative.org/blog/2011/10/10/still-no-flying-cars-but-what-about-augmented-reality-in-advertising/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 11:27:57 +0000</pubDate>
		<dc:creator>Steve Hubbard</dc:creator>
				<category><![CDATA[Comment]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.nhscreative.org/blog/?p=716</guid>
		<description><![CDATA[It’s 2015 and Marty McFly is attacked on the street by a hologram projection of a shark promoting the new film Jaws 19. As Marty walks away from the virtual shark attack, he quips: “I still think that shark looks fake.” It’s one of my favourite scenes from the classic 80’s film Back to the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>&#8220;Usual rubbish about equal opportunities etc…&#8221;</title>
		<link>http://www.nhscreative.org/blog/2011/09/08/usual-rubbish-about-equal-opportunities-etc%e2%80%a6/</link>
		<comments>http://www.nhscreative.org/blog/2011/09/08/usual-rubbish-about-equal-opportunities-etc%e2%80%a6/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 10:22:26 +0000</pubDate>
		<dc:creator>Steve Hubbard</dc:creator>
				<category><![CDATA[Comment]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[proofing process]]></category>
		<category><![CDATA[proofreading]]></category>
		<category><![CDATA[recruitment marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.nhscreative.org/blog/?p=687</guid>
		<description><![CDATA[The Royal Liverpool and Broadgreen University Hospitals NHS Trust was thrust into the national limelight this week for all the wrong reasons. A recruitment advertisement for a Fellow in Regional Anaesthesia was accidently published on NHS Jobs, complete with this embarrassing phrase. In no time at all, social media networks such as Twitter were awash [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>A new breed of superhero hits the social networks</title>
		<link>http://www.nhscreative.org/blog/2011/08/09/a-new-breed-of-superhero-hits-the-social-networks/</link>
		<comments>http://www.nhscreative.org/blog/2011/08/09/a-new-breed-of-superhero-hits-the-social-networks/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 10:31:30 +0000</pubDate>
		<dc:creator>Steve Hubbard</dc:creator>
				<category><![CDATA[Recent work]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[superhero]]></category>

		<guid isPermaLink="false">http://www.nhscreative.org/blog/?p=661</guid>
		<description><![CDATA[Spotify, Facebook, Twitter and YouTube may not be the most obvious settings for an old-fashioned battle between good and evil. But that’s exactly what’s happening on social media channels across Hampshire as Captain Chlamydia strikes out to win the hearts and minds of young people across the county. One in 12 people between the ages [...]]]></description>
		<wfw:commentRss>http://www.nhscreative.org/blog/2011/08/09/a-new-breed-of-superhero-hits-the-social-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>&#8220;The Big Society is a coral reef and we are all the fish&#8221;</title>
		<link>http://www.nhscreative.org/blog/2011/07/01/the-big-society-is-a-coral-reef-and-we-are-all-the-fish/</link>
		<comments>http://www.nhscreative.org/blog/2011/07/01/the-big-society-is-a-coral-reef-and-we-are-all-the-fish/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 14:28:02 +0000</pubDate>
		<dc:creator>Steve Hubbard</dc:creator>
				<category><![CDATA[Recent work]]></category>
		<category><![CDATA[Big Society]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[recent work]]></category>
		<category><![CDATA[recruitment marketing]]></category>

		<guid isPermaLink="false">http://www.nhscreative.org/blog/?p=613</guid>
		<description><![CDATA[No, this is not a press conference with Eric Cantona. It’s a line used in a presentation for the interview of Volunteer Co-ordinator, inspired by the artwork used in our creative ad to promote the vacancy. It all began when we were approached by NHS Isle of Wight to produce a creative advertisement to appear [...]]]></description>
		<wfw:commentRss>http://www.nhscreative.org/blog/2011/07/01/the-big-society-is-a-coral-reef-and-we-are-all-the-fish/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lost in translation?</title>
		<link>http://www.nhscreative.org/blog/2011/05/25/lost-in-translation/</link>
		<comments>http://www.nhscreative.org/blog/2011/05/25/lost-in-translation/#comments</comments>
		<pubDate>Wed, 25 May 2011 07:16:03 +0000</pubDate>
		<dc:creator>Steve Hubbard</dc:creator>
				<category><![CDATA[Recent work]]></category>
		<category><![CDATA[choose well]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[focus groups]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[Nepali]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[translation]]></category>

		<guid isPermaLink="false">http://www.nhscreative.org/blog/?p=572</guid>
		<description><![CDATA[Standing on a church hall stage with an interpreter by my side in front of an audience of 200 predominantly non-English speakers from the local Nepali community. This was definitely one of the more surreal moments of my time at NHS Creative. Not being one for public speaking, I was so close to my own [...]]]></description>
		<wfw:commentRss>http://www.nhscreative.org/blog/2011/05/25/lost-in-translation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is there such a thing as a ‘Genuine Salesperson’?</title>
		<link>http://www.nhscreative.org/blog/2011/03/18/is-there-such-a-thing-as-a-%e2%80%98genuine-salesperson%e2%80%99/</link>
		<comments>http://www.nhscreative.org/blog/2011/03/18/is-there-such-a-thing-as-a-%e2%80%98genuine-salesperson%e2%80%99/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 12:04:50 +0000</pubDate>
		<dc:creator>Keith Richards</dc:creator>
				<category><![CDATA[Comment]]></category>
		<category><![CDATA[personal selling]]></category>
		<category><![CDATA[rapport]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[working relationships]]></category>

		<guid isPermaLink="false">http://www.nhscreative.org/test/2009site/blog/?p=296</guid>
		<description><![CDATA[Having sold advertising for more years than I care to remember, I have to say this was a part of my career that I’ve always enjoyed. I put this down to believing in the product or service that I sell, and the challenge of convincing others to believe in the product too. And, of course, [...]]]></description>
		<wfw:commentRss>http://www.nhscreative.org/blog/2011/03/18/is-there-such-a-thing-as-a-%e2%80%98genuine-salesperson%e2%80%99/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The art of telling the truth</title>
		<link>http://www.nhscreative.org/blog/2011/01/26/the-art-of-telling-the-truth/</link>
		<comments>http://www.nhscreative.org/blog/2011/01/26/the-art-of-telling-the-truth/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 09:20:14 +0000</pubDate>
		<dc:creator>Steve Hubbard</dc:creator>
				<category><![CDATA[Recent work]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[recent work]]></category>
		<category><![CDATA[recruitment]]></category>

		<guid isPermaLink="false">http://www.nhscreative.org/blog/?p=518</guid>
		<description><![CDATA[The temptation to cross the line between self-promotion and embellishing the truth can sometimes be strong. Many an ‘Apprentice’ candidate has seen the famous Sugar finger as a result of exaggerated or unsubstantiated claims on their CV at the interview stage of the show. And I always feel the familiar rhetoric in recruitment ads to [...]]]></description>
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		<slash:comments>0</slash:comments>
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